In a year when we’re learning to do so much remotely, home buying is no exception. From going to work to attending school, grocery shopping, and even seeing our doctors online, digital practices have changed the way we live.
Rather than delaying home purchases, buyers and their real estate agents turned to the Internet to do more than just home search this year. Those selling their homes say they’re generally willing to allow their agent and some potential buyers inside if done under safe conditions. At a time when health and safety are top priorities, technology is making it possible for buyers and sellers to move their real estate plans forward at their own comfort levels. Buyers no longer have to physically tour every home they want to see, and sellers don’t need to repeatedly open their doors throughout the process.
When you try to sell your home on your own, it is incredibly difficult to control entry into your home. Using a real estate professional will guarantee you have the proper protocols in place to protect your belongings and your health. From regulating the number of people in your home at one time to ensuring proper sanitization, to facilitating virtual tours, real estate professionals are equipped to follow the latest industry to help protect you and your potential buyers. So, if you need to sell or buy a home now, what virtual practices can be put into place to make sure you, your family, and potential buyers stay safe in the process?
When asked to select what technology would be most helpful when deciding on a new home, here’s what today’s homebuyers said:
- Virtual tour of the home
- Accurate and detailed listing information
- Detailed neighborhood information
- High-quality listing photos
- Agent-led video chat
Real estate agents were using virtual tours before COVID-19 as a unique marketing tool.
How Virtual Tours Work
- Virtual tours offer home buyers a remote, video-enabled walk-through of a property.
- Virtual tours are recommended by the National Association of Realtors® as a way to avoid face-to-face contact while marketing homes during the crisis.
Types of Virtual Tours
- Sellers or real estate agents use their smartphone camera to record a video as they walk through the home, showing off the property.
- A more interactive option is to livestream a one-on-one showing with the buyers, via FaceTime or other video streaming app. This will give potential buyers the chance to ask questions to the seller or have them direct the camera to a specific area of the property.
If you have buyers who still want to see your house in person, there are ways to proceed safely. Here are a few of the guidelines, understanding that the top priority should always be to obey your local state guidelines & restrictions first:
- Limit in-person activity
- Require guests to wash their hands or use an alcohol-based sanitizer
- Remove shoes or cover with booties
- Follow CDC guidance on social distancing and wearing face coverings
Many of these new practices might be here to stay. Nate Johnson, CMO at realtor.com® states: “As real estate agents and consumers seek out ways to safely complete these transactions, we believe that technology will become an even more imperative part of how we search for, buy and sell homes moving forward.”
In a new era of life, things are shifting quickly, and virtual strategies for sellers are a great option. It is true that opening your doors up to digital approaches will be game-changing when it comes to selling your house.
Those currently looking to sell or buy a home in Walnut Creek, Pleasant Hill, Concord, and Martinez have an advantage with Alex Khodadad and Delphi Realty already using these techniques to ensure the safety of their clients.
For comments or inquires contact:
Alex Khodadad, Broker, CPA
1930 Contra Costa Blvd.
Pleasant Hill, CA 94523
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